Coca Cola Seige
Beginning of the advertisement starts with a deep drumbeat (timpani), which instantly creates suspense and a feel of action. The brass that then begins playing adds another layer to the piece. The piece uses a full orchestra using varied instruments including a string section. The use of rhythmic repetition coincides with the marching. The high strings create excitement in the piece. The pitch descends as the ice is melting in the video and gives uncertainty as to what will happen next. A decrescendo takes place and all the tension has been released when the coke is seen and then as the dragon drinks the coke the music turns to something that shows confusion with the French horn. The French horn usually represents triumph in films and the music then changes to an easily recognisable famous music piece (William tell overture). The final scene of the advertisement, which is the edited in piece with the coca cola logo, ends on a single final note and changes from major to minor.
Coca Cola Hardtimes
The music is played by a Dixieland Jazz Band. Some of the instruments that are used are a Muted Trumpet, Whistling, Temple blocks, Tuba, Snare Drum (Brushes, Rim Clicks), Double Bass, Cello (later introduced). The music of the advertisement is up Tempo in a Major Key, it’s rhythmically predictable. A new textural layer of whistling is introduced. The tempo slows down. The pitch changes from major to minor and the cello is then introduced. The sustained lower notes played on strings show darkness in tone colour. All instruments come back in, quick pulse, regular rhythm, thickened texture to intensify emotion. Finally the whistling at end finishes the advertisement (Coca Cola theme).
